SUND Research Attracted Thousands of Culture Night Visitors
On Culture Night more than 10,000 guests wanted to learn more about the health and medical sciences and experience the research facilities in the Maersk Tower, at Frederiksberg Campus and Medical Museion.
Curiosity, eagerness to learn and fascination. There was no mistaking the atmosphere, when more than 10,000 guests chose to visit SUND’s activities on Culture Night on 13 October. The positive media coverage of the event had already done its best to attract an audience, but when the first visitors began to line up before opening hours, it was a positive portend of the many people who would drop by during the evening.
A total of 7,200 visitors passed through the revolving doors of the Maersk Tower, where they were met by 120 committed employees who, with great academic insight, communicated their respective fields of research. The lobby and first floor offered minilabs, microscopes, simulation, knowledge theatre and exhibitions. Visitors could also join one of the guided tours of the Maersk Tower and walk through a large, inflatable brain. Those who visited Frederiksberg Campus and Medical Museion also showed great interest in the research.
‘The last couple of years well-attended knowledge festivals like Bloom and Heartland have shown that research is able to attract a large audience, which the large number of visitors last Friday also confirms. I believe we are currently seeing massive interest among the Danish population in understanding and being immersed in science and complex fields of research. As a knowledge organisation, this tendency is a great gift, because it creates new opportunities for communicating our research and thus strengthening our presence and exposure in society’, says Dean Ulla Wewer.
New Forms of Communication Hold Great Potential
The fields of research which the Culture Night guests could learn more about included neuroscience, pain management, ageing, forensic medicine, drug design, health myths and snake antivenom. Stem cell research was also popular among the audience. Here the researchers had chosen creative forms of communication, offering the guests a chance to try the microscopes and via aesthetic works of art examine the famous cells more closely.
‘The great attention and enthusiasm of the guests who visited us at the zebrafish stand confirms that our research really is exciting and how lucky we are to be working with it every day. The potential for communicating our research to the general public is great’, says Postdoc Sara Caviglia from Ober Group, Novo Nordisk Foundation Center for Stem Cell Biology, DanStem.
Under the auspices of the newly established visitor service, SUND is currently exploring new communication concepts that may attract the general public.